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2 MIN READ
Mailchimp releases new bot filtering feature
Don’t panic if your open rates suddenly plumet – it ends up they just weren’t that good before. Sorry.
Crafting Digital Excellence
We specialise in creating websites and robust web based systems.
We bring innovative solutions to your toughest digital challenges. We’re more than designers and developers — we’re strategic technical problem solvers.
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18a are like extended members of the Magnetic North Travel team. I literally can’t imagine business life without them. Always professional, always creative and on time, just fab. We want them all to ourselves!
Our approach is simple
We are creative and capable, we’re emotionally invested in our clients’ success, and we’re really nice people to work with.
The result? Cost-effective web development, pragmatic strategy, rapid business progression, and relationships that last for decades.
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Our clients
We really value our relationships with our clients, so we asked a few of them how they found working with us. As we hoped, they said we’re great at what we do and a pleasure to work with. But they also talked a lot about trust and integrity.
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Everyone we work with has a few things in common…
Whether they’re a charity, a digital product start up, a global organisation or a household brand, the individuals we work with are truly invested in their organisations’ success, with an eye on the bigger picture, one foot on the ground, and a passion for progress. If this sounds like you, we could be a perfect match.
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Talking Web
The original purpose of the Internet was for the sharing of scientific papers around the world. We still wholeheartedly believe in sharing useful information around the web, and so regularly publish guides and advice in our weekly Talking Web newsletter, here, and on socials.
Articles and research
5 MIN READ
Get your products shown in Google’s new AI shopping feature
Create a Google Merchant Centre feed for free to get your products cited by Gemini’s shopping mode and learn what you can about what converts for your business before Google starts charging businesses to be featured by the service.
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Dec ’25
Technically Speaking
WordPress and ACF add long-overdue block editing features
New updates to WordPress and Advanced Custom Fields make block editing easier and more efficient, with better tools for managing content and faster, more intuitive ways to edit blocks directly in the editor.
08
Dec ’25
Our News
216% rise in visitors via search engines
Technical is having a resurgence (if it ever dipped in importance) in 2025/26 and this end of year report shows it.
05
Dec ’25
Our News
Christmas hours @ 18a
We’re closing our doors for Christmas at 5:30pm on Friday 19th December. If we host your site, our hosting monitoring will be continuing 24/7 over the holiday period. If we don’t host your site, or you’d like to be able to contact us in any other sort of emergency, please do email me by COB […]