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18a are like extended members of the Magnetic North Travel team. I literally can’t imagine business life without them. Always professional, always creative and on time, just fab. We want them all to ourselves!
We are creative and capable, we’re emotionally invested in our clients’ success, and we’re really nice people to work with.
The result? Cost-effective web development, pragmatic strategy, rapid business progression, and relationships that last for decades.
We really value our relationships with our clients, so we asked a few of them how they found working with us. As we hoped, they said we’re great at what we do and a pleasure to work with. But they also talked a lot about trust and integrity.
Whether they’re a charity, a digital product start up, a global organisation or a household brand, the individuals we work with are truly invested in their organisations’ success, with an eye on the bigger picture, one foot on the ground, and a passion for progress. If this sounds like you, we could be a perfect match.
The original purpose of the Internet was for the sharing of scientific papers around the world. We still wholeheartedly believe in sharing useful information around the web, and so regularly publish guides and advice in our weekly Talking Web newsletter. You can also find Lisa on Insta, TikTok and LinkedIn.
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Google is getting better at telling the difference between content that was created because it’s genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.
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I recently went down a bit of a rabbit hole researching how large language models actually select content to cite. I wanted to understand the practical mechanics. When an AI system surfaces a passage from a webpage, what made that passage the one it chose? And more importantly, what does that mean for how we […]
I watched a reel recently where Charlie Weavers-Wright, a venture capitalist, was explaining why investors have stopped chasing AI application layer startups. What he said mapped almost perfectly onto the thing we’ve spent the last few months building. The LLM wrapper problem The argument he was making is this: the tools that do little more […]
There’s a Google patent doing the rounds that’s making website owners nervous. The idea: Google generates its own AI-powered landing page for your business, right inside the search results. No click required. No visit to your site. The obvious question is a reasonable one. If Google can synthesise your content into their own page, why […]
