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ChatGPT Ads: 5 things Marketers need to know in 2026
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Crafting Digital Excellence
We specialise in creating websites and robust web based systems.
We bring innovative solutions to your toughest digital challenges. We’re more than designers and developers — we’re strategic technical problem solvers.
Contact
Web Design & Development
Strategy & Consultancy
Architecture & Hosting
18a are like extended members of the Magnetic North Travel team. I literally can’t imagine business life without them. Always professional, always creative and on time, just fab. We want them all to ourselves!
Our approach is simple
We are creative and capable, we’re emotionally invested in our clients’ success, and we’re really nice people to work with.
The result? Cost-effective web development, pragmatic strategy, rapid business progression, and relationships that last for decades.
Relationships
Our clients
We really value our relationships with our clients, so we asked a few of them how they found working with us. As we hoped, they said we’re great at what we do and a pleasure to work with. But they also talked a lot about trust and integrity.
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Everyone we work with has a few things in common…
Whether they’re a charity, a digital product start up, a global organisation or a household brand, the individuals we work with are truly invested in their organisations’ success, with an eye on the bigger picture, one foot on the ground, and a passion for progress. If this sounds like you, we could be a perfect match.
Knowledge Base
Talking Web
The original purpose of the Internet was for the sharing of scientific papers around the world. We still wholeheartedly believe in sharing useful information around the web, and so regularly publish guides and advice in our weekly Talking Web newsletter, here, and on socials.
Articles and research
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AI can read images – so how does that change SEO?
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News
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View all news30
January
Technically Speaking
Implementing Server-Side Google Tag Manager with Meta Conversions API
A practical, code-driven walkthrough using WooCommerce Client-side tracking is becoming less reliable every year. Ad blockers, browser privacy features, and tightening cookie rules all reduce the accuracy of traditional pixels. Server-side tracking using Google Tag Manager (sGTM) and Meta’s Conversions API (CAPI) is currently the most robust way to track high-value events like purchases – […]
23
Dec ’25
Technically Speaking
WordPress and ACF add long-overdue block editing features
New updates to WordPress and Advanced Custom Fields make block editing easier and more efficient, with better tools for managing content and faster, more intuitive ways to edit blocks directly in the editor.
08
Dec ’25
Our News
216% rise in visitors via search engines
Technical is having a resurgence (if it ever dipped in importance) in 2025/26 and this end of year report shows it.