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We’ll make your website do what you need it to.

Build, fix or scale your website with a team you can rely on. For 19 years we’ve helped busy teams get things done properly, and built relationships that last.

We can design and build you a new website, or we can inherit your old one and give it a new lease of life.

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Web Design & Development
Strategy & Consultancy
Architecture & Hosting
Web Design & Development

If you need anything about your digital presence built or maintained, we can help. With us, you get user-friendly creative design and development, delivered on time and to budget.

We choose the right tools for your job. Over the years that’s often been WordPress or Laravel but we’re not limited to those and also use SquareSpace, Shopify or whatever else would be best for your project. Everything is done by our inhouse team meaning consistency and quick support when you need it.

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Strategy & Consultancy

We’ll work with you to find the right solutions for your business, calling on our decades of experience – both of business and the web – to help you find the best way forward.

Whether you’re looking to launch the MVP of your SaaS, refresh your SEO and get recommended by ChatGPT, Claude and other AIs, or are searching for the best cost effective off-the-shelf solutions to knit together for a seamless user journey, we’ll make the process pain free and successful.

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Architecture & Hosting

We can help you piece together the perfect digital architecture, no matter your traffic levels and requirements. We also then have advanced inhouse tooling to monitor everything for you.

If you’re bursting at the seams of your existing hosting and want to explore solutions like auto-scaling or self healing server set ups with AWS or DigitalOcean, we’ll get you up and running in no time.

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18a are like extended members of the Magnetic North Travel team. I literally can’t imagine business life without them. Always professional, always creative and on time, just fab. We want them all to ourselves!

Laura Greenman

Director, Magnetic North Travel

Learn more about web development services

Our approach is simple

We are creative and capable, we’re emotionally invested in our clients’ success, and we’re really nice people to work with.

The result? Cost-effective web development, pragmatic strategy, rapid business progression, and relationships that last for decades.

36M
people visit the websites we manage every year.
17
years of trading – and the length of some of our client relationships.
Relationships

Our clients

We really value our relationships with our clients, so we asked a few of them how they found working with us. As we hoped, they said we’re great at what we do and a pleasure to work with. But they also talked a lot about trust and integrity.

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Everyone we work with has a few things in common…

Whether they’re a charity, a digital product start up, a global organisation or a household brand, the individuals we work with are truly invested in their organisations’ success, with an eye on the bigger picture, one foot on the ground, and a passion for progress. If this sounds like you, we could be a perfect match.

Knowledge Base

Talking Web

The original purpose of the Internet was for the sharing of scientific papers around the world. We still wholeheartedly believe in sharing useful information around the web, and so regularly publish guides and advice in our weekly Talking Web newsletter. You can also find Lisa on Insta, TikTok and LinkedIn.

Articles and research
Structuring your emails for AI
6 MIN READ

AI is reading your emails first

AI now sits between you and your newsletter subscribers. Here’s how to make sure AI passes the message on…

Google reviews - the rules have changed
5 MIN READ

Google’s updated review rules: what you need to know (and what to do about it)

If you’ve been asking customers for Google reviews – and you absolutely should be – there are some updated rules from Google that are worth knowing about. Nothing too scary, but a few things that might make you rethink how you’re asking. Let me walk you through what’s changed, share a couple of bits that […]

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News

Make sure you’re subscribed to our newsletter to receive our ‘One thing you need to do on your website this week’ updates.

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27
April
Site Vitals

Writing for the Goldilocks Zone: AI Readiness

I recently went down a bit of a rabbit hole researching how large language models actually select content to cite. I wanted to understand the practical mechanics. When an AI system surfaces a passage from a webpage, what made that passage the one it chose? And more importantly, what does that mean for how we […]

02
April
Our News

Why we built SiteVitals at exactly the right moment – and what smart investors are confirming about that.

I watched a reel recently where Charlie Weavers-Wright, a venture capitalist, was explaining why investors have stopped chasing AI application layer startups. What he said mapped almost perfectly onto the thing we’ve spent the last few months building. The LLM wrapper problem The argument he was making is this: the tools that do little more […]

18
March
Site Vitals

AI Won’t Replace Your Website. But It Will Ignore a Bad One.

There’s a Google patent doing the rounds that’s making website owners nervous. The idea: Google generates its own AI-powered landing page for your business, right inside the search results. No click required. No visit to your site. The obvious question is a reasonable one. If Google can synthesise your content into their own page, why […]