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We’ll make your website do what you need it to.

Build, fix or scale your website with a team you can rely on. For 19 years we’ve helped busy teams get things done properly, and built relationships that last.

We can design and build you a new website, or we can inherit your old one and give it a new lease of life.

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Web Design & Development
Strategy & Consultancy
Architecture & Hosting
Web Design & Development

If you need anything about your digital presence built or maintained, we can help. With us, you get user-friendly creative design and development, delivered on time and to budget.

We choose the right tools for your job. Over the years that’s often been WordPress or Laravel but we’re not limited to those and also use SquareSpace, Shopify or whatever else would be best for your project. Everything is done by our inhouse team meaning consistency and quick support when you need it.

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Strategy & Consultancy

We’ll work with you to find the right solutions for your business, calling on our decades of experience – both of business and the web – to help you find the best way forward.

Whether you’re looking to launch the MVP of your SaaS, refresh your SEO and get recommended by ChatGPT, Claude and other AIs, or are searching for the best cost effective off-the-shelf solutions to knit together for a seamless user journey, we’ll make the process pain free and successful.

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Architecture & Hosting

We can help you piece together the perfect digital architecture, no matter your traffic levels and requirements. We also then have advanced inhouse tooling to monitor everything for you.

If you’re bursting at the seams of your existing hosting and want to explore solutions like auto-scaling or self healing server set ups with AWS or DigitalOcean, we’ll get you up and running in no time.

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18a are like extended members of the Magnetic North Travel team. I literally can’t imagine business life without them. Always professional, always creative and on time, just fab. We want them all to ourselves!

Laura Greenman

Director, Magnetic North Travel

Learn more about web development services

Our approach is simple

We are creative and capable, we’re emotionally invested in our clients’ success, and we’re really nice people to work with.

The result? Cost-effective web development, pragmatic strategy, rapid business progression, and relationships that last for decades.

36M
people visit the websites we manage every year.
17
years of trading – and the length of some of our client relationships.
Relationships

Our clients

We really value our relationships with our clients, so we asked a few of them how they found working with us. As we hoped, they said we’re great at what we do and a pleasure to work with. But they also talked a lot about trust and integrity.

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Everyone we work with has a few things in common…

Whether they’re a charity, a digital product start up, a global organisation or a household brand, the individuals we work with are truly invested in their organisations’ success, with an eye on the bigger picture, one foot on the ground, and a passion for progress. If this sounds like you, we could be a perfect match.

Knowledge Base

Talking Web

The original purpose of the Internet was for the sharing of scientific papers around the world. We still wholeheartedly believe in sharing useful information around the web, and so regularly publish guides and advice in our weekly Talking Web newsletter. You can also find Lisa on Insta, TikTok and LinkedIn.

Articles and research
Website speed performance optimisation
7 MIN READ

How do you speed up a website that’s weighed down by big images and video?

What you actually need to know and do to make your images more suitable for your website.

Feed the machine - SEO for restaurant chains
6 MIN READ

E-E-A-T for restaurants: how do you show Google (and AI) you’re worth recommending?

If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]

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News

Make sure you’re subscribed to our newsletter to receive our ‘One thing you need to do on your website this week’ updates.

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19
May
ChatGPT ads
Web Gossip

ChatGPT ads: What we know 3 months on (May 2026 update)

I wrote about ChatGPT ads just as they were beginning to surface 3 months ago – here’s what we know now.

15
May
Our News

Cosmetic overhaul for NYCI’s suite of websites

Late 2025 we were approached by National Youth Council of Ireland, about inheriting their collection of WordPress websites and taking over the ongoing support, maintenance and future development of them. We were delighted to learn, in the week before Christmas, that we had been chosen as the selected web agency and got to work with […]

27
April
Site Vitals

Writing for the Goldilocks Zone: AI Readiness

I recently went down a bit of a rabbit hole researching how large language models actually select content to cite. I wanted to understand the practical mechanics. When an AI system surfaces a passage from a webpage, what made that passage the one it chose? And more importantly, what does that mean for how we […]